This campaign for Pink Pearl features a series of three humorous outdoor billboards, each built around a single word that represents a relatable life mistake. With bold typography, minimal layouts, and the iconic eraser as the focal point, the series suggests that even unforgettable choices like your ex or bellbottoms can be wiped away. The concept uses humor and nostalgia to create a quick, visual impact that speaks to shared experiences while reinforcing the idea of erasing what no longer serves us.