Andes Peak
Andes Peak
Andes Peak
CLIENT
CLIENT
Andes Peak
Andes Peak
YEAR
YEAR
2024
2024
Andes Peak is a craft beer brand inspired by the landscapes and wildlife of Mérida, Venezuela. I created this project to honor my city and roots, capturing the adventurous spirit of the Andes through bold branding and immersive design. The visual identity blends nature-inspired elements with vibrant packaging, strong typography, and engaging marketing materials.
Andes Peak is a craft beer brand inspired by the landscapes and wildlife of Mérida, Venezuela. I created this project to honor my city and roots, capturing the adventurous spirit of the Andes through bold branding and immersive design. The visual identity blends nature-inspired elements with vibrant packaging, strong typography, and engaging marketing materials.
Andes Peak is a craft beer brand inspired by the landscapes and wildlife of Mérida, Venezuela. I created this project to honor my city and roots, capturing the adventurous spirit of the Andes through bold branding and immersive design. The visual identity blends nature-inspired elements with vibrant packaging, strong typography, and engaging marketing materials.
Andes Peak is a craft beer brand inspired by the landscapes and wildlife of Mérida, Venezuela. I created this project to honor my city and roots, capturing the adventurous spirit of the Andes through bold branding and immersive design. The visual identity blends nature-inspired elements with vibrant packaging, strong typography, and engaging marketing materials.
CLIENT
CLIENT
Andes Peak
Andes Peak
Andes Peak
INDUSTRY
INDUSTRY
Food & Beverage
Food & Beverage
Food & Beverage
SERVICE
SERVICE
Branding & Identity
Branding & Identity
Branding & Identity
Packaging Design
Packaging Design
Packaging Design
Out-of-Home Advertising
Out-of-Home Advertising
Out-of-Home Advertising
Digital & Social Media Design
DURATION
DURATION
12 Weeks
12 Weeks
12 Weeks
Andes Peak was created to bring a bold and adventurous craft beer experience to life. Inspired by the landscapes and wildlife of Mérida, the brand identity combines nature-inspired illustrations, strong typography, and vibrant packaging. The project included a full branding system, packaging design, outdoor advertising, digital presence, and promotional materials, ensuring a cohesive and memorable brand experience.
Andes Peak was created to bring a bold and adventurous craft beer experience to life. Inspired by the landscapes and wildlife of Mérida, the brand identity combines nature-inspired illustrations, strong typography, and vibrant packaging. The project included a full branding system, packaging design, outdoor advertising, digital presence, and promotional materials, ensuring a cohesive and memorable brand experience.
BRANDING IDENTITY & STYLE GUIDE
BRANDING IDENTITY & STYLE GUIDE
The visual identity of Andes Peak reflects the adventurous essence of the Andes. The bold typography, hand-illustrated mascots, and color palette establish a strong, memorable brand that connects with nature lovers and craft beer enthusiasts.
The visual identity of Andes Peak reflects the adventurous essence of the Andes. The bold typography, hand-illustrated mascots, and color palette establish a strong, memorable brand that connects with nature lovers and craft beer enthusiasts.
The visual identity of Andes Peak reflects the adventurous essence of the Andes. The bold typography, hand-illustrated mascots, and color palette establish a strong, memorable brand that connects with nature lovers and craft beer enthusiasts.
PACKAGING DESIGN
PACKAGING DESIGN
PACKAGING DESIGN
Each beer variant is represented by a unique Andes animal, reinforcing the connection to nature. The color choices red, green, and blue are inspired by Mérida, Venezuela’s state flag, subtly honoring the region’s heritage. The designs use vibrant colors, bold typography, and detailed illustrations to make the packaging stand out, creating an immersive brand experience.
Each beer variant is represented by a unique Andes animal, reinforcing the connection to nature. The color choices red, green, and blue are inspired by Mérida, Venezuela’s state flag, subtly honoring the region’s heritage. The designs use vibrant colors, bold typography, and detailed illustrations to make the packaging stand out, creating an immersive brand experience.
Each beer variant is represented by a unique Andes animal, reinforcing the connection to nature. The color choices red, green, and blue are inspired by Mérida, Venezuela’s state flag, subtly honoring the region’s heritage. The designs use vibrant colors, bold typography, and detailed illustrations to make the packaging stand out, creating an immersive brand experience.
DIGITAL & SOCIAL MEDIA DESIGN
DIGITAL & SOCIAL MEDIA DESIGN
DIGITAL & SOCIAL MEDIA DESIGN
A cohesive digital presence was developed, including a sleek landing page and engaging social media content. The online experience captures the brand’s storytelling elements and enhances customer interaction through dynamic visuals and interactive design.
A cohesive digital presence was developed, including a sleek landing page and engaging social media content. The online experience captures the brand’s storytelling elements and enhances customer interaction through dynamic visuals and interactive design.
A cohesive digital presence was developed, including a sleek landing page and engaging social media content. The online experience captures the brand’s storytelling elements and enhances customer interaction through dynamic visuals and interactive design.
OUT-OF-HOME ADVERTISING
OUT-OF-HOME ADVERTISING
OUT-OF-HOME ADVERTISING
Andes Peak takes its branding beyond packaging with bold, high-impact advertising designed to capture attention in public spaces. The billboard reinforces the adventurous and social essence of the brand with eye-catching visuals and playful messaging. In-store, a point-of-purchase display creates an immersive shopping experience, drawing consumers in with vibrant product arrangements and interactive branding elements that enhance visibility and engagement.
Andes Peak takes its branding beyond packaging with bold, high-impact advertising designed to capture attention in public spaces. The billboard reinforces the adventurous and social essence of the brand with eye-catching visuals and playful messaging. In-store, a point-of-purchase display creates an immersive shopping experience, drawing consumers in with vibrant product arrangements and interactive branding elements that enhance visibility and engagement.
Andes Peak takes its branding beyond packaging with bold, high-impact advertising designed to capture attention in public spaces. The billboard reinforces the adventurous and social essence of the brand with eye-catching visuals and playful messaging. In-store, a point-of-purchase display creates an immersive shopping experience, drawing consumers in with vibrant product arrangements and interactive branding elements that enhance visibility and engagement.
EXTERNAL BRANDING ELEMENTS
EXTERNAL BRANDING ELEMENTS
EXTERNAL BRANDING ELEMENTS
Beyond packaging and advertising, Andes Peak reinforces its identity through branded external elements that enhance visibility and engagement. The van wrap, designed as a moving billboard, increases brand recognition on the streets. Custom t-shirts and bottle caps serve as wearable and collectible brand extensions, allowing consumers to connect with the brand beyond the product itself. These elements create a cohesive and immersive brand experience in everyday settings.
Beyond packaging and advertising, Andes Peak reinforces its identity through branded external elements that enhance visibility and engagement. The van wrap, designed as a moving billboard, increases brand recognition on the streets. Custom t-shirts and bottle caps serve as wearable and collectible brand extensions, allowing consumers to connect with the brand beyond the product itself. These elements create a cohesive and immersive brand experience in everyday settings.
Beyond packaging and advertising, Andes Peak reinforces its identity through branded external elements that enhance visibility and engagement. The van wrap, designed as a moving billboard, increases brand recognition on the streets. Custom t-shirts and bottle caps serve as wearable and collectible brand extensions, allowing consumers to connect with the brand beyond the product itself. These elements create a cohesive and immersive brand experience in everyday settings.
PORTFOLIO
PORTFOLIO
CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
Le Savoir
Le Savoir
Le Savoir
Le Savoir
Le Savoir
Le Savoir
Le Savoir
Le Savoir
Le Savoir
Le Savoir
Le Savoir
Le Savoir
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
C10 Soccer Academy
HAVE A PROJECT
IN MIND ?